Robert Steele's Story
Robert Steele
Founder & CEO
From the NFL to Transforming Employee Benefits
Robert Steele brings a unique combination of experiences to the employee benefits industry. His NFL career taught him about teamwork, leadership, and the importance of taking care of your team. These principles became the foundation of Steele Financial Group.
After his NFL career, Robert gained extensive experience in healthcare and healthcare IT, giving him deep insights into how the healthcare system works—and more importantly, where it fails small businesses and their employees.
This combination of experiences led Robert to a clear mission: transform employee benefits for auto repair shops and small businesses. He saw firsthand how traditional insurance models were designed to benefit insurance companies, not employers or employees.
Why Steele Financial Group Exists
Steele Financial Group was founded on a simple principle: employee benefits should work for the people they're supposed to serve. By building strategic partnerships, maintaining fiduciary standards, and providing radical transparency, we're changing how small businesses access and manage employee benefits.
Robert's approach is personal and relationship-driven. Every client receives direct access to Robert and his team, ensuring that your benefits program gets the attention and expertise it deserves.
Our Strategic Partnership Model
How we build long-term success through collaboration
Steele Financial Group doesn't just sell benefits—we build strategic partnerships that create value for everyone involved. This model has been the cornerstone of every successful company Robert has built.
🤝 Partner Relationships
We work with industry leaders like Jasper Engines and the Southern Automotive Service Association (SASA) to provide database access and warm introductions to their trusted networks.
💼 Revenue Sharing
Our partners receive revenue share from successful client relationships, aligning everyone's incentives toward long-term success.
🎯 Targeted Approach
By working through established relationships—like Jasper sales representatives and SASA member networks—we reach the right businesses at the right time.
📈 Long-Term Growth
These strategic partnerships are critical to our sustained growth and ability to serve more auto repair shops and small businesses.
Our Partner Programs
What Sets Steele Financial Group Apart
Fiduciary Standards
All our vendor partners are held to fiduciary standards, meaning they must act in your best interest—not theirs.
NFL Background
Robert's NFL career brings unique credibility and a proven track record of performing under pressure and building winning teams.
Healthcare Expertise
Deep experience in healthcare and healthcare IT gives us insights that most benefits brokers simply don't have.
Strategic Partner Network
Relationships with industry leaders like Jasper Engines and SASA provide access and credibility others can't match.
Family-Operated
As a family-operated business, we're not pressured by short-term profit demands. We focus on long-term client relationships.
Personal Relationships
Every client gets direct access to Robert and the team. No call centers, no automated responses—just real people who care.
Our Results
Our Core Values
Integrity First
We do what's right for our clients, even when it's not the most profitable choice for us. Fiduciary standards aren't just a requirement—they're our commitment.
Radical Transparency
You see every claim, every cost, every decision. No hidden fees, no surprises, no smoke and mirrors. Just honest, straightforward information.
Partnership
We succeed when our clients succeed. Our strategic partnership model ensures that everyone's incentives are aligned toward your long-term success.
Innovation
Traditional healthcare is broken. We're not afraid to challenge the status quo and find better ways to deliver value to small businesses.
Ready to Work with Steele Financial Group?
Let's discuss how we can transform your employee benefits program